SYSTEM AND METHOD FOR PROVIDING A CONSISTENT VISUAL APPEARANCE TO OUTPUT GENERATED BY MULTIPLE APPLICATIONS

The techniques and mechanisms described herein are directed to a method for creating an identity that defines a visual appearance for output generated by multiple applications. The identity may include a base design, an effects scheme, a color scheme, a font scheme, a logo, and business information. The identity being saved in a form that is accessible by the multiple applications so that when accessed, the application applies the identity to a document to give the document a consistent visual appearance with output from other applications.