INCORPORATION OF LEAD ACTOR INFORMATION FOR TV RECOMMENDERS

A program recommender (300) that receives one or more starring actor data fields for a program. The recommender adjusts one or more of the received starring actor data fields (600) by utilizing a source separate from the received starring actor data fields to identify one or more starring actors in the program. The adjusted data fields may be made available for use in creating a viewer profile (400), or alternatively may be made available for determining a recommendation (330) for the program.