CONTEXTUALLY ANALYZING DATA IN TABULAR AND GRAPHICAL REPORTS

Techniques are provided for analyzing data called “pivot points” which allows users to instantly generate a report based on all available dimensions for any cell in a tabular report or any data point in a graphical report. In one embodiment, the techniques involve placing a unique UI element or menu next to or on each data point, and clicking on this UI element brings up an automatically filtered list of the valid reports available for just this sub-set of the data. Once the user selects which view they want, a report is automatically generated based on those dimensions with just this subset of data.