SPORTING EVENT IMAGE CAPTURE, PROCESSING AND PUBLICATION

Systems, methods and software are disclosed for capturing and/or importing and processing media items such as digital images or video (202) associated with a sporting event such as a marathon or bicycle race (FIG. 3). The media items are processed, including bib number or facial recognition if necessary (204, 206, 504), to associate them with an individual participant. Other input sources may include spectator uploads (506), external web sites and media sharing (508) or social networking (510) services. The system (500) aggregates, organizes and generates content, and distributes it (580) via various output channels, which may include event web sites (256), personal feeds (250), and other output channels (260, 254, 252, FIG. 4). Preferably, selected content is associated with at least one individual participant in the event, and that content is automatically distributed to channels that are associated with that individual participant.