METHOD AND APPARATUS FOR DETERMINING AN EFFECTIVE MEDIA CHANNEL TO USE FOR ADVERTISEMENT

Patent №

US 7,895,075

Granted

2011-02-22

Filed 2005

Owner

CABLE TELEVISION ADVERTISING GROUP LLC

Lab

—

AI components

hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

11201330

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A method and apparatus for determining the effective of advertising resource in a particular media channel such that one can determine where best to advertise their individual products for their business.

AI hardwareG06Q 30/02G06Q 30/0206G06Q 30/0242

Google Patents

AI classification

AI hardware0.54

Planning0.15

Machine learning0.07

Knowledge representation0.03

Speech0.01

Vision0.00

Natural language0.00

Evolutionary computation0.00

Ownership

CABLE TELEVISION ADVERTISING GROUP LLC

assignment · 257650235

Assignors

GETTYS, DAVID, GILBERT, WILLIAM

On an employer assignment, the assignors are typically the inventors.

Cites (1)

METHOD AND SYSTEM FOR SELECTING AND PURCHASING MEDIA ADVERTISINGUS 6,937,996 · 2005

Cited by (35)

ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYSTEM, AND EFFECTOR DATAUS 11,790,393 · 2023 NEURO-RESPONSE STIMULUS AND STIMULUS ATTRIBUTE RESONANCE ESTIMATORUS 11,763,340 · 2023 NEUROLOGICAL PROFILES FOR MARKET MATCHING AND STIMULUS PRESENTATIONUS 11,704,681 · 2023 ADVERTISING FUTURES MARKETPLACE METHODS AND SYSTEMSUS 11,676,174 · 2023 ANALYSIS OF CONTROLLED AND AUTOMATIC ATTENTION FOR INTRODUCTION OF STIMULUS MATERIALUS 11,669,858 · 2023 CONTENT BASED SELECTION AND META TAGGING OF ADVERTISEMENT BREAKSUS 11,610,223 · 2023 STIMULUS PLACEMENT SYSTEM USING SUBJECT NEURO-RESPONSE MEASUREMENTSUS 11,488,198 · 2022 GENERATING RATINGS PREDICTIONS USING NEURO-RESPONSE DATAUS 11,481,788 · 2022 METHODS AND APPARATUS TO ADJUST CONTENT PRESENTED TO AN INDIVIDUALUS 11,290,779 · 2022 SYSTEMS AND METHODS PROVIDING EN MASS COLLECTION AND CENTRALIZED PROCESSING OF PHYSIOLOGICAL RESPONSES FROM VIEWERSUS 11,250,447 · 2022 ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYTEM, AND EFFECTOR DATAUS 11,250,465 · 2022 NEURO-RESPONSE STIMULUS AND STIMULUS ATTRIBUTE RESONANCE ESTIMATORUS 11,244,345 · 2022 ANALYSIS OF CONTROLLED AND AUTOMATIC ATTENTION FOR INTRODUCTION OF STIMULUS MATERIALUS 11,170,400 · 2021 CONTENT BASED SELECTION AND META TAGGING OF ADVERTISEMENT BREAKSUS 11,023,920 · 2021 PERSONALIZED CONTENT DELIVERY USING NEURO-RESPONSE PRIMING DATAUS 10,963,895 · 2021 STIMULUS PLACEMENT SYSTEM USING SUBJECT NEURO-RESPONSE MEASUREMENTSUS 10,937,051 · 2021 ADVERTISING FUTURES MARKETPLACE METHODS AND SYSTEMSUS 10,915,924 · 2021 SYSTEM AND METHOD FOR GATHERING AND ANALYZING BIOMETRIC USER FEEDBACK FOR USE IN SOCIAL MEDIA AND ADVERTISING APPLICATIONSUS 10,881,348 · 2021 METHODS AND APPARATUS TO ADJUST CONTENT PRESENTED TO AN INDIVIDUALUS 10,771,844 · 2020 NEURO-RESPONSE STIMULUS AND STIMULUS ATTRIBUTE RESONANCE ESTIMATORUS 10,733,625 · 2020 ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYTEM, AND EFFECTOR DATAUS 10,679,241 · 2020 SYSTEMS AND METHODS PROVIDING EN MASS COLLECTION AND CENTRALIZED PROCESSING OF PHYSIOLOGICAL RESPONSES FROM VIEWERSUS 10,580,018 · 2020 NEURO-PHYSIOLOGY AND NEURO-BEHAVIORAL BASED STIMULUS TARGETING SYSTEMUS 10,580,031 · 2020 Advertising Futures Marketplace Methods And SystemsUS 10,489,821 · 2019 ANALYSIS OF CONTROLLED AND AUTOMATIC ATTENTION FOR INTRODUCTION OF STIMULUS MATERIALUS 10,269,036 · 2019

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