METHOD, DATA STRUCTURE, AND SYSTEMS FOR CUSTOMER SEGMENTATION MODELS

Methods, data structures, and systems for generating customer segmentation models are provided. Basket transactions are analyzed and classified into a first segment type, a second segment type, a third segment type, or a fourth segment type. A number of the basket transaction within a number of the segment types are separately analyzed to determine sub classifications or sub segments within a particular segment type. Each basket transaction is augmented with a segment type that identifies the segment type classification, and a number of the basket transactions include a segment identifier that identifies the sub segment within a segment type that a basket transaction is associated with. The augmented basket transactions represent a customer segmentation model. In one embodiment, daily transactions are monitored by a script and used to dynamically adjust the customer segmentation model.