APPARATUS AND METHOD OF PROVIDING WEB BASED PERSONALIZED SERVICE

A method and an apparatus for providing a web based personalized service are provided. A user accesses and subscribes to a service portal by using a web browser of a personal device. The user directly generates the user's own service, previously simulates the generated service, and registers the service to the service portal. The user activates a service included in a My Service list, when the service is required. The activated service is directly provided to the user by using the personal data included in the service portal during runtime or personal data distributed over the personal device. Thus, the user participates in generation of a service and generates service logic for the user. Later, the user directly uses the service. Accordingly, a personalized service is provided.