METHOD OF ENABLING A USER TO REQUEST TARGETED INFORMATION FROM A PRINTED INTERACTIVE DOCUMENT

A method of enabling a user to request further information from an interactive document printed on a substrate is provided. The document includes targeted user information and coded data indicative of a document identity and of a plurality of map references on the document. The method comprises the steps of: (a) allocating and recording a document identity for the document in a computer system; (b) associating a map of the document with the document identity in the computer system; (c) causing the document to be printed on the substrate by a printer networked with the computer system; (d) receiving, in the computer system, indicating data from a sensing device; and (e) identifying in the computer system, using the indicating data and the recorded document identity, a parameter relating to the request.