ENERGY COST REDUCTION AND AD DELIVERY

The claimed subject matter provides a system and/or a method that facilitates managing energy consumption with an energy sink device in order to reduce energy costs. An energy sink device can consume a portion of energy. An interface component can receive a portion of data related to at least one of a real time energy rate or a user presence. An energy manager can dynamically control the energy sink device for efficient consumption of the portion of energy for reduced energy costs based at least in part upon the evaluation of the portion of received data. The energy manager can leverage the real time energy rate and the user presence in order to employ at least one of a power on the energy sink device, a power off the energy sink device, or an adjust a setting for the energy sink device.