ASSOCIATION RULE MODULE FOR DATA MINING

A system, software module, and computer program product for performing association rule based data mining that improved performance in model building, good integration with the various databases throughout the enterprise, flexible specification and adjustment of the models being built, and flexible model arrangement and export capability. The software module performs association rule based data mining in an electronic data processing system. A model setup block operable to receive client input including information specifying a setup of a association rule data mining models, generate the model setup, generate parameters for the model setup based on the received information. A modeling algorithms block operable to select and initialize a association rule modeling algorithm based on the generated model setup, and a model building block operable to receive training data and build a association rule model using the training data and the selected association rule modeling algorithm.