CONTENT PRESENTATION BASED ON USER PREFERENCES

Patent №

US 7,997,485

Granted

2011-08-16

Filed 2006

Owner

MICROSOFT CORPORATION

Lab

Microsoft AI

AI components

ml · kr · planning · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

11427748

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Architecture is provided that facilitates user-controlled access to user profile information. A user is allowed to selectively expose (or mask) portions of his/her profile to third parties. Additionally, advertisers and/or content providers can offer incentives or enticement in response to the acceptance of which a user exposes larger portions of their profile. The architecture comprises a system that facilitates profile management utilizing a profile component that facilitates creation and storage of an electronic profile of a user, and a control component under control of the user for controlling access to the profile. Machine learning and reasoning is provided to make inferences and automate aspects thereof.

Machine learning Knowledge representation Planning AI hardwareG06F 21/6245G06Q 30/02G06Q 30/0273H04L 63/0227H04L 63/102H04L 63/1483H04L 67/306H04W 12/02+1 more

Google Patents

AI classification

AI hardware1.00

Knowledge representation0.99

Machine learning0.96

Planning0.63

Natural language0.10

Speech0.03

Vision0.02

Evolutionary computation0.00

Ownership

MICROSOFT CORPORATION

assignment · 184110584

Assignors

FLAKE, GARY W., HORVITZ, ERIC J., GOODMAN, JOSHUA T., BRILL, ERIC D., BRUNELL, BRADLY A., DUMAIS, SUSAN T., GOUNARES, ALEXANDER G., GRIFFIN, TRENHOLME J., HURST-HILLER, OLIVER, OZZIE, RAYMOND E.

On an employer assignment, the assignors are typically the inventors.

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Cites (24)

USER-CONTROLLED PROFILE SHARINGUS 7,552,862 · 2009 METHOD AND APPARATUS FOR CUSTOMIZATION OF INFORMATION CONTENT PROVIDED TO A REQUESTOR OVER A NETWORK USING ANONYMOUS DEMOGRAPHIC DATA STORED ON A DEMOGRAPHIC SERVERUS 7,243,129 · 2007 SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR PRESENTING INFORMATION TO A USER UTILIZING HISTORICAL INFORMATION ABOUT THE USERUS 7,181,488 · 2007 METHODS AND APPARATUS FOR PROVIDING PRIVACY-PRESERVING GLOBAL CUSTOMIZATIONUS 7,107,269 · 2006 SOLICITING INFORMATION BASED ON A COMPUTER USER'S CONTEXTUS 6,968,333 · 2005 CONTEXTUAL RESPONSES BASED ON AUTOMATED LEARNING TECHNIQUESUS 6,842,877 · 2005 SYSTEM AND METHOD FOR SELECTIVE INFORMATION EXCHANGEUS 6,820,204 · 2004 SUPPLYING ENHANCED COMPUTER USER'S CONTEXT DATAUS 6,812,937 · 2004 MANAGING INTERACTIONS BETWEEN COMPUTER USERS' CONTEXT MODELSUS 6,801,223 · 2004 SUPPLYING NOTIFICATIONS RELATED TO SUPPLY AND CONSUMPTION OF USER CONTEXT DATAUS 6,791,580 · 2004 MEDIATING CONFLICTS IN COMPUTER USER'S CONTEXT DATAUS 6,747,675 · 2004 RELATIONSHIP MANAGEMENT IN AN E-COMMERCE APPLICATION FRAMEWORKUS 6,697,824 · 2004 STORING AND RECALLING INFORMATION TO AUGMENT HUMAN MEMORIESUS 6,549,915 · 2003 STORING AND RECALLING INFORMATION TO AUGMENT HUMAN MEMORIESUS 6,513,046 · 2003 METHOD AND SYSTEM FOR CONTROLLING PRESENTATION OF INFORMATION TO A USER BASED ON THE USER'S CONDITIONUS 6,466,232 · 2002 SYSTEM AND METHOD FOR AUTOMATED ACCESS TO PERSONAL INFORMATIONUS 6,405,245 · 2002 METHOD OF DELIVERY, TARGETING, AND MEASURING ADVERTISING OVER NETWORKSUS 5,948,061 · 1999 SYSTEM AND METHOD FOR OFFERING TARGETED DISCOUNTS TO CUSTOMERSUS 5,857,175 · 1999 SPECIFYING AND ESTABLISHING COMMUNICATION DATA PATHS BETWEEN PARTICULAR MEDIA DEVICES IN MULTIPLE MEDIA DEVICE COMPUTING SYSTEMS BASED ON CONTEXT OF A USER OR USERSUS 5,812,865 · 1998 METHOD FOR SELECTIVELY PERFORMING EVENT ON COMPUTER CONTROLLED DEVICE WHOSE LOCATION AND ALLOWABLE OPERATION IS CONSISTENT WITH THE CONTEXTUAL AND LOCATIONAL ATTRIBUTES OF THE EVENTUS 5,611,050 · 1997 METHOD FOR TRIGGERING SELECTED MACHINE EVENT WHEN THE TRIGGERING PROPERTIES OF THE SYSTEM ARE MET AND THE TRIGGERING CONDITIONS OF AN IDENTIFIED USER ARE PERCEIVEDUS 5,603,054 · 1997 METHOD FOR GRANTING A USER REQUEST HAVING LOCATIONAL AND CONTEXTUAL ATTRIBUTES CONSISTENT WITH USER POLICIES FOR DEVICES HAVING LOCATIONAL ATTRIBUTES CONSISTENT WITH THE USER REQUESTUS 5,555,376 · 1996 SYSTEM FOR GRANTING OWNERSHIP OF DEVICE BY USER BASED ON REQUESTED LEVEL OF OWNERSHIP, PRESENT STATE OF THE DEVICE, AND THE CONTRACT OF THE DEVICEUS 5,544,321 · 1996 SELECTIVE DELIVERY OF ELECTRONIC MESSAGES IN A MULTIPLE COMPUTER SYSTEM BASED ON CONTEXT AND ENVIRONMENT OF A USERUS 5,493,692 · 1996

Cited by (7)

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