SYSTEM AND PROCESS FOR RECEIVING BOOSTING RECOMMENDATIONS FOR USE IN PROVIDING PERSONALIZED ADVERTISEMENTS TO RETAIL CUSTOMERS

A system and process for incorporating recommendation boosting in an automated recommendation system includes presenting a user with a visual electronic interface adapted to receive recommendation boost instructions regarding a boost subject, receiving recommendation boost instructions via the visual electronic interface, wherein the recommendation boost instructions indicate how strongly the boost subject should be recommended or suppressed from being recommended, receiving a set of recommendations from one or more automated product recommendation systems, wherein each recommendation system utilizes one or more selection models or user models and modifying the set of recommendations according to the recommendation boost instructions.