SYSTEM AND METHOD FOR DEVELOPMENT OF SEARCH SUCCESS METRICS

A system and method for development of search success metrics. A plurality of search engine result pages are collected and a target page success metric is determined for each page. A plurality of machine learned page success metrics are trained using a first subset of the search engine result pages and each result page's respective target page success metric, wherein each of the machine learned page success metrics is trained to predict the target page success metric for each of the first subset of search engine result pages. A predicted target page success metric is predicted for each of a second subset of the search engine result pages using each of the machine learned page success metrics. The accuracy of each of the machine learned page success metrics in predicting the target page success metric associated with each of the second subset of search engine result pages is then evaluated.