SYSTEM AND METHOD FOR ASSOCIATING QUERIES AND DOCUMENTS WITH CONTEXTUAL ADVERTISEMENTS
Patent №
US 8,024,345
Granted
2011-09-20
Filed 2010
Owner
IDILIA INC.
Lab
—
AI components
4
ml · nlp · kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12853040
A computer implemented method and system for associating advertisements with a web page comprises: obtaining advertisement keyword meanings associated with the advertisements; indexing the advertisements according to the keyword meanings; disambiguating the page to identify page keyword meanings; expanding the page keyword meanings; searching for matches between the advertisement keyword meanings and the expanded page keyword meanings to identify relevant advertisements; and providing the relevant advertisements in association with the web page.
AI classification
Ownership
IDILIA INC.
assignment · 248090875
Assignors
COLLEDGE, MATTHEW, CARRIER, MARC
On an employer assignment, the assignors are typically the inventors.