CONTENT PROCESSING DEVICE, CONTENT PROCESSING METHOD, CONTROL PROGRAM, AND STORAGE MEDIUM

To add new additional content to the reproduction schedule on the basis of reference content scheduled in a time slot in the reproduction schedule, a digital television in accordance with the present invention includes: an additional content extracting section for identifying, as the additional content, content associated with content information which meets conditions determined on the basis of content information of the reference content; and a placement position determining section for determining, based on time slot determining procedure information based on which a time slot is determined for the additional content related to the reference content, a time slot for the additional content identified by the additional content identifying means. The digital television therefore produces an optimal reproduction schedule to the user.