DOMAIN-LESS SERVICE SELECTION

A method and apparatus for providing domainless service selection (DLSS) are described. According to one embodiment of the invention, there is a service selection network element used to provide access of computing devices to a set of one or more services provided by a set of one or more providers. In addition, a web portal allows subscribers to log in and/or select/switch between the services and providers. Responsive to such action by a given subscriber, the web portal causes a record of that subscriber to be altered to reflect the action and causes the service selection network element to attempt to connect the subscriber accordingly. According to certain embodiments of the invention, subscribers' domainless user identifiers are merged by the service selection network element with domain names (stored in a database) of services/providers to form network addresses (e.g., Internet addresses).