Patent №
US 8,041,602
Granted
2011-10-18
Filed 2004
Owner
ADVERTISING.COM
Lab
—
AI components
2
nlp · evo
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
10963502
Systems and methods relate to frequency of advertisement viewing on the Internet, and more specifically to controlling advertisement viewings by a person during an advertising cycle. A probability of return for a customer is evaluated and an advertisement is shown to the customer based on a function of at least the probability of return and a value for the return. Once the customer has seen the advertisement a target number of times, the customer is no longer shown the advertisement.
AI classification
Ownership
ADVERTISING.COM
assignment · 160900027
Assignors
HALEY, KEVIN C., LUENBERGER, ROBERT A.
On an employer assignment, the assignors are typically the inventors.