IN-PAGE INSTALLER

A method of notifying a user about the existence of relevant software and facilitating the installation of such software using a browser. A user's interactions with the browser are monitored to determine a context for a given browsing session, and it is determined whether software relevant to the context is available. If such software is available, it is recommended to the user, and if the user wishes to install the software, the installation can be performed via the browser. The software can be recommended to the user through a variety of means, including incorporating the recommendation in a static web page, incorporating the recommendation in a dynamic web page, and delivering the recommendation as part of advertising content. The recommendation may include a link to installation scripts or the like which facilitate the installation of the software by the browser.