Patent №
US 8,065,702
Granted
2011-11-22
Filed 2009
Owner
GOLDBERG, SHELDON F.
+1 more
Lab
—
AI components
1
ml
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12391199
The a method and apparatus is disclosed for collecting information about network (Internet) users for determining advertising to be presented to the users. User profiles may be determined, and advertising is selectively provided by comparing user personal information in such profiles with a desired demographic profile. The advertising may be presented in combination with the users playing games. User responses to advertising are used for evaluating advertising effectiveness. Test marketing of products, and advertisements may be performed.
AI classification
Ownership
GOLDBERG, SHELDON F.
assignment · 223120653
BENEFICIAL INNOVATIONS, INC.
assignment · 223130181
Assignors
ANTWERP, JOHN VAN
On an employer assignment, the assignors are typically the inventors.