VIRTUAL DESIGNER

The present invention includes a method of electronically designing an article, including accessing an electronic article design system, selecting an article type to design, and iteratively configuring a group of characteristics by selecting one or more options for each characteristic and/or iteratively modeling the article performance based on a selection of one or more performance parameters for each performance model. In the iterative configuration and modeling step, the electronic article design system automatically presents the characteristics and the performance models based on the article type selected, dynamically updates the article for each step of the iterative configuration and/or modeled performance, and automatically resolves conflicts between iteratively configured characteristics, between iteratively modeled performances, and across iteratively configured characteristics and modeled performances.