SYSTEMS AND METHODS FOR ACCESSING PERSONALIZED FITNESS SERVICES USING A PORTABLE ELECTRONIC DEVICE

This is directed to systems and methods for accessing personalized fitness services through an integrated application available to a portable electronic device. The integrated application can provide a full fitness center experience by introducing potential new customer to a fitness center and then motivating them to return to the fitness center as active members. For example, the integrated application can provide functions to introduce new customers to a fitness center, can provide functions to motivate customers to join and actively visit the fitness center, can provide in-gym motivation, and can provide post-workout motivation.