CONTENT DISPLAY SYSTEM AND CONTENT DISPLAY METHOD

A display control device includes: a priority order searching unit that searches a priority order management table to retrieve the priority level corresponding to the standby content screen that has stopped being displayed on a display device related to a usage starting operation when the usage starting operation is detected from any of display devices in the standby state; a switch display target designating unit that retrieves display devices displaying standby content screens of lower priority levels than the retrieved standby content screen, and designates a display device as the switch display target that is the display device displaying the standby content screen of the lowest priority level; and a display control unit that causes the designated display device of the switch display target to switchingly display the standby content screen that has stopped being displayed on the display device related to the usage starting operation.