ELECTRONIC MESSAGE PRIORITIZATION

A system, method, and computer program product dynamically prioritizes electronic messages. An electronic message having one or more properties is received. These message properties can include, a particular sender or body text. Information describing past activity of a recipient user of the electronic message is accessed. A priority is determined for the electronic message, where the determining is based at least in part on a comparison of a property of the electronic message with the accessed information. The priority determination may include detecting the presence of a request in the electronic message, determining the social weight of the sender of the electronic message, determining the temporal urgency of the electronic message, or determining the relevance of the electronic message, for example. An indication of the priority of the message is presented to the recipient user.