Patent №
US 8,200,535
Granted
2012-06-12
Filed 1999
Owner
COCA-COLA COMPANY, THE
Lab
—
AI components
1
planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
09296120
A method for promoting the selection of an item to a predetermined type of consumer. The method includes the steps of determining representative activities of the predetermined type of consumer, determining representative uses of the item by the consumer during the representative activities, and creating demand for the item by the consumer based upon one or more of the representative uses of the item by the consumer during the representative activities.
AI classification
Ownership
COCA-COLA COMPANY, THE
assignment · 100770653
Assignors
REDDIN, THOMAS J., BEHRLE, GLENDA M., GFELLER, ROBERT J., KIMBROUGH, LARUEL M., TABERT, RODNEY D., MCTHENIA, THOMAS C., JR., WARREN, DANIEL J.
On an employer assignment, the assignors are typically the inventors.