Patent №
US 8,200,816
Granted
2012-06-12
Filed 2011
Owner
YAHOO! INC.
Lab
—
AI components
2
kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
13217085
A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.
AI classification
Ownership
YAHOO! INC.
assignment · 268020461
Assignors
IZRAILEVSKY, YURY A., RAO, ANAND BILIGIRI SUBBA, RAJENDRAN, RAMKUMAR, NAGARAJ, SUNIL, JAYAKUMAR, NANDA KIMAR, GOLDENBERG, GEORGIY, BAE, JOONSUK, LIM, KIAN-TAT
On an employer assignment, the assignors are typically the inventors.