ACCELERATED AND REPRODUCIBLE DOMAIN VISITOR TARGETING

Patent №

US 8,200,816

Granted

2012-06-12

Filed 2011

Owner

YAHOO! INC.

Lab

AI components

2

kr · planning

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

13217085

A device, system, and method are directed towards managing and tracking of cross-domain user activities through use of a beacon. As a user of a client device requests content from different domain services managed by a common entity, they may receive a Uniform Resource Locator (URL) to a beacon in at least one of the different domains. In one embodiment, the beacon is a single pixel image. The client device may also receive a Match-ID. A beacon server in one of the other domains may receive the request for the beacon, and store in a domain log the Match-ID, and other information about the client device, which domain service provided the URL, and/or other related user activities. The different domain logs may then be employed for use in searching for matching Match-IDs, joining common user or client device activities, and for tracking other cross-domain user activities.

Knowledge representationPlanningH04L 67/535Y10S 707/99931Y10S 707/99932Y10S 707/99934

AI classification

Planning0.88
Knowledge representation0.60
AI hardware0.04
Vision0.00
Natural language0.00
Evolutionary computation0.00
Machine learning0.00
Speech0.00

Ownership

YAHOO! INC.

assignment · 268020461

Assignors

IZRAILEVSKY, YURY A., RAO, ANAND BILIGIRI SUBBA, RAJENDRAN, RAMKUMAR, NAGARAJ, SUNIL, JAYAKUMAR, NANDA KIMAR, GOLDENBERG, GEORGIY, BAE, JOONSUK, LIM, KIAN-TAT

On an employer assignment, the assignors are typically the inventors.

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