PERSONALIZED TELEVISION

A method, system, and medium providing personalized media content to a display device. The method includes receiving television programming at a media-receiving device from a content provider (where the media-receiving device includes a wireless-communications component that transmits to and receives data from a mobile communications device in a protocol via a wireless personal area network (PAN) that is effective within a distance range from the wireless-communications component), incident to a mobile communications device entering the distance range, receiving identifying indicia associated with the mobile communications device, communicating the identifying indicia to at least one database to retrieve profile data from at least one profile associated with the mobile communications device; and communicating personalized media content to the display device, the personalized media content based on at least a portion of the profile data associated with at least one profile associated with the mobile communications device.