METHOD OF SELECTING A SECOND CONTENT BASED ON A USER'S REACTION TO A FIRST CONTENT OF AT LEAST TWO INSTANCES OF DISPLAYED CONTENT

Embodiments provide a device, a system, a computer program product, and a method. A provided method embodiment may be implemented in an environment that includes a person viewing at least two instances of content having a common contextual attribute and displayed by an electronic device. The method includes detecting a reaction by a person to a displayed first content of the at least two instances of displayed content having a common contextual attribute. The method also includes determining a content attribute of the displayed first content. The method further includes initiating a search for a second content using a search parameter corresponding to the detected reaction and to the determined content attribute.