Patent №
US 8,239,393
Granted
2012-08-07
Filed 2009
Owner
IDEARC MEDIA LLC.
Lab
—
AI components
5
ml · nlp · kr · planning · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12640155
User actions responsive to a plurality of web pages are tracked and included in records in a data store. A conversion score is calculated for each traffic source of a plurality of traffic sources, the conversion score based at least in part on the tracked user actions. A traffic source quality score is calculated for each of the plurality of traffic sources, and the plurality of traffic sources are ranked based at least in part on the traffic source quality scores. The traffic sources are allocated to sets based at least in part on the ranking.
AI classification
Ownership
IDEARC MEDIA LLC.
assignment · 236660798
Assignors
GUO, HUIMIN, CHINNASAMY, SIVAKUMAR, KUNG, TSU-JUNG, WILLINGHAM, MITCHELL, SHULMAN, ALEXANDER, PRICE, JAMES D., FREEMAN, SEAN M.
On an employer assignment, the assignors are typically the inventors.