Patent №
US 8,255,273
Granted
2012-08-28
Filed 2009
Owner
ALIBABA GROUP HOLDING LIMITED
Lab
—
AI components
2
ml · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12602699
A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately.
AI classification
Ownership
ALIBABA GROUP HOLDING LIMITED
assignment · 237240367
Assignors
LV, KAILI, ZHANG, ZHENG, HUA, BING YANG, LIU, ZENGGUANG, DENG, JIAN, SU, JIE, MENG, CHAO FENG, YUAN, HUAI-BIN
On an employer assignment, the assignors are typically the inventors.