Patent №
US 8,280,765
Granted
2012-10-02
Filed 2009
Owner
YIELDEX, INC.
Lab
—
AI components
2
kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12628958
A computer implemented method for maximizing publisher revenue for online advertising is provided. The computer implemented method includes determining a ratio of guaranteed ad impressions to expected remaining ad impressions. If the ratio is less than a threshold, the method includes, identifying a minimum bid value, the minimum bid value based on the ratio; comparing the minimum bid value to a received bid value for an ad impression; allocating the ad impression to an owner of the received bid when the received bid value is greater than or equal to the minimum bid value; and displaying an ad of the owner of the received bid. If the ratio is greater than the threshold, the method includes, allocating the ad impression to an owner of the guaranteed ad impressions. In one embodiment, the method operations are stored on a computer readable storage medium.
AI classification
Ownership
YIELDEX, INC.
assignment · 236120576
Assignors
SHIELDS, TOM, COSMAN, C. DOUGLAS, MILLER, CRAIG, BARR, JOHN
On an employer assignment, the assignors are typically the inventors.