APPARATUS AND METHODS FOR PROVIDING ROUTE-BASED ADVERTISING AND VENDOR-REPORTED BUSINESS INFORMATION OVER A NETWORK

A method of providing information about vendors to a user includes receiving from the user a query identifying a contemplated route, providing a computer database of self-reported business information from the vendors, each vendor having an identified geographic location, and providing to the user, via a server accessible over a network, information from the database concerning the business information of a set of vendors extracted from the database on the basis of geographic proximity to the route identified by the user.