PRINTER WITH THERMOTRANSFER PRINT HEAD AND METHOD FOR CONTROL THEREOF

In a method for controlling a print head with a number of printing elements operating according to the thermotransfer principle, an energy quantity is fed to a printing element in a feed step in order to transfer ink from an ink carrier device associated with the print head to a substrate associated with the ink carrier device to generate an image point of a barcode, with the energy quantity being adjusted dependent on the position of the image point in the barcode.