METHOD FOR GENERATING FORECASTING LANDSCAPES

A method of generating an aggregated forecasting landscape for a particular advertiser's bidded term constructs standardized forecasting landscapes for each marketplace, rescales, by the advertiser's clickability in the respective marketplace, each of the standardized landscapes corresponding to the previous appearance of the advertiser's ad in that marketplace and whose appearance was attributed to the bidded term, and adds together the rescaled landscapes, thereby giving the advertiser a more accurate representation of how many total clicks he can expect for his advertisement as a function of how much he is willing/able to pay. In particular, estimation variance is reduced by introducing rank into the construction of the standardized landscapes, which increases the accuracy of the calculations.