AUTOMATED CHANNEL MARKET DATA EXTRACTION, VALIDATION AND TRANSFORMATION

Select portions of product channel data collected by a product channel participant and stored in a data warehouse are periodically extracted based on a previously determined template. The extracted subset of product channel data is thereafter transformed so that the format of the data complies with that of the requesting enterprise. Once transformed, one or more rule sets is applied to the subset of transformed data to guarantee that the information complies with requirements set forth by the enterprise yet does not violate any disclosure rules of the product channel participant. Thereafter and on a scheduled basis, the transformed and validated data is delivered to a delivery server from which the enterprise can retrieve the data at its convenience.