Patent US 8,301,508

A computerized system and method for conducting electronic online auctions, which creates a perception of scarcity in the marketplace enhancing the demand for and marketability of the goods while minimizing the exposure time of the goods in the marketplace. The present invention improves the efficiency for conducting the liquidation sale of goods by directing the goods to auction venues having specific market parameters that will generate the highest bid. The present invention also provides suppliers with a dynamic market for expeditiously liquidating merchandise without undue exposure of their goods to the general market. The present invention is easily scalable on both its supply and demand end. The liquidation sale of merchandise is controlled by limiting the amount of available merchandise supplied to each auction venue. Furthermore, the metering of the auction merchandise is controlled as a function of both the product characteristic and the auction parameters.