PERSON TO PERSON SIMILARITIES BASED ON MEDIA EXPERIENCES

Patent №

US 8,301,692

Granted

2012-10-30

Filed 2009

Owner

AMAZON TECHNOLOGIES, INC.

AI components

4

ml · kr · planning · hardware

Assignment

Recorded

Dataset

AIPD

2023_r1 edition

Application

12485700

Similarities are discovered among different users with respect to their media experiences and other behaviors, such as taste in media items (e.g., books, music, movies, magazines, art, etc.), browsing behavior, purchase decisions, and online shopping habits, and usage history. The similarities are determined in part by substantially real-time comparison of individual users with a set of predetermined user-based clusters formed from the experiences and behaviors of sample users. Users from a population may then be identified based on similarity metrics. Recommendations for new media items, or other goods/services, may also be made based on choices being made by similar users.

AI classification

Machine learning1.00
Knowledge representation1.00
AI hardware0.97
Planning0.94
Vision0.40
Natural language0.08
Evolutionary computation0.00
Speech0.00

Ownership

AMAZON TECHNOLOGIES, INC.

assignment · 258080699

Assignors

HAMAKER, JANNA, KALENKOVICH, EUGENE, KAMBAROV, ZAUR, KILLALEA, TOM

On an employer assignment, the assignors are typically the inventors.

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