METHOD AND COMPUTER SYSTEM FOR OPTIMIZING A LINK TO A NETWORK PAGE

To optimize a link (221) which refers to a first network page (11) of a first server (10a) and which is displayed on a second network page (21) of a second server (20), the link is automatically assessed in dependence on link (22) activation by a user (50), wherein the assessment is carried out in dependence on the frequency of activation of the link (22) by any user. A static link is examined in dependence on the assessment of the link as to whether the display of the link on the second network page (21) should be continued. A dynamic link, which is generated in dependence on at least one predeterminable parameter, is examined in dependence on the assessment of the link (22) as to whether the at least one or another predeterminable parameter should be changed.