METHOD AND APPARATUS FOR PROVIDING ACCESS OF NETWORK BASED RADIO FREQUENCY IDENTIFICATION INFORMATION

A method and apparatus for enabling consumers to scan RFID tags using home based endpoint devices that can transmit the scanned information to network based services are disclosed. Using the RFID scanned information, consumers can then access, retrieve and view additional information regarding products, in which RFIDs are embedded, on video display devices, such as televisions or video display monitors. This product related information can include interactive technical support, companion product information, or instructional guidelines.