METHOD AND SYSTEM FOR ARRANGING AN ADVERTISING SCHEDULE

A method and system for arranging advertising breaks based on channel surfing characteristics of viewers. The surfing characteristics of a plurality of viewers is determined, the surfing characteristics bearing on a likelihood of a respective viewer channel surfing. Advertisements are assigned to time slots among a plurality of channels based on the surfing characteristics of the plurality of viewers to form an advertising schedule. Programming is delivered with the plurality of advertisements according to the advertising schedule. The reduction of simultaneous channel surfing increases availability and efficient use of a shared medium by a plurality of different users.