ENABLING TRANSFERABLE ENTITLEMENTS BETWEEN NETWORKED DEVICES

A method, apparatus, and system are directed towards employing transferable entitlements using EMMs for enabling a purchase of content using a mobile device, and redeeming for access the content using a different network device. An existing billing infrastructure may be used during a purchase transaction to identify the purchasing device. Upon billing authorization, a transferable EMM (XEMM) may be sent to the purchasing device. The purchasing device may then provide the XEMM to another network device. The other network device may send the XEMM to a redeeming service when requesting access to the content. Upon authorization, an EMM with an access key to the content may be sent to the other network device.