SYSTEM AND METHOD FOR REWARDING PLAYERS BASED ON PERSONAL INTERESTS OR ATTRIBUTES

A system and method for rewarding players of wagering game with a bonus is disclosed. A database is provided for collecting and storing personal interest information from two or more players. The database comprises data fields each representing a category of personal interest information. A player tracking server is utilized to monitor the player's gaming activity. A bonus server operates in conjunction with the gaming server to determine when a bonus is to be awarded to one or more players. A player qualifies for a share of the bonus based on the common personal interest information as compared to the player that triggered the bonus award. The bonus may be shared equally or unequally by players who qualify to receive the bonus.