Patent №
US 8,333,659
Granted
2012-12-18
Filed 2010
Owner
ZYNGA INC.
Lab
—
AI components
4
ml · nlp · kr · planning
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
12895759
The APPARATUSES, METHODS AND SYSTEMS FOR AN ONLINE BEHAVIOR MONITOR (“OBM”) transform user social-gaming behavioral pattern data via various OBM components into online social-gaming experience customizations. In one embodiment, the OBM may provide, in response to a gaming app request from a user, a gaming app including a test game feature for the user. The OBM may obtain user social graph data identifying co-users of the user. The OBM may also obtain: online gaming pattern data for the users and the co-users, including gaming action identifiers and their associated gaming action timestamps; user online social activity data, for the users and the co-users, including social networking action identifiers and their associated social networking action timestamps; and game feature adoption evaluation instructions. The OBM may generate social-gaming activity timelines for the users and the co-users using the gaming action identifiers and the associated gaming action timestamps, as well as the social networking action identifiers and the associated social networking action timestamps. The OBM may also calculate and provide game feature adoption scores by applying the game feature adoption evaluation instructions to the generated social-gaming activity timelines.
AI classification
Ownership
ZYNGA INC.
assignment · 269410718
Assignors
OCKO, MATTHEW, DRIEMEYER, JUSTIN
On an employer assignment, the assignors are typically the inventors.