INTERACTIVE DISPLAY RESPONSE SYSTEM

An interactive display response (IDR) system. The IDR system comprises an interactive display server (IDS) for communicating display requests from a call center to a plurality of mobile devices that established a connection with the call center; an interactive display agent (IDA) installed on each of the plurality of mobile devices for at least displaying the display requests received from the IDS and communicating user's selections to the call center responsive to the display requests; and an IDR interface for interfacing with interactive voice response (IVR) scripts carried out by the call center and generating display requests based on the IVR scripts.