METHODS AND APPARATUS FOR PRESENTING PERSONAZLIZED INFORMATION TO CONSUMERS IN A RETAIL ENVIRONMENT

Methods and apparatus are provided for presenting personalized information to consumers in a retail environment. A personalized price is determined for at least one product that is in physical proximity to the customer. The physical proximity may be determined, for example, by evaluating identifiers, such as RFID tags, associated with each customer and product. A personalized message can be also presented to a customer regarding at least one product that is in physical proximity to the customer. The personalized message can provide, for example, dietary or safety information relevant to the customer and at least one product in the proximity of the customer. The personalized information may be determined based on one or more personalized message rules.