ANALYTICALLY DETERMINING REVENUE OF INTERNET COMPANIES USING INTERNET METRICS

With respect to a current quarter of unreported revenue for certain Internet companies, by processes performed by a computer revenue to date is analytically determined and future revenue for the remaining quarter is statistically projected by modeling revenue based on “Internet metrics”. Actual revenue performance is obtained and one or more “Internet metrics” are measured for a given Internet company. Using the revenue and measured Internet metric data from prior quarters, a regression analysis is performed in order to generate multiple models that reflect the relationship between the Internet metrics and revenue. From these models, one is selected that will most likely yield the best revenue estimates. This resultant model and current Internet metric data are subsequently used to estimate the company's revenue for the current day, week, month, or quarter. These estimates are also used to project the company's revenue for future days, weeks, months, and quarters.