Linking Real Time Media Context to Related Applications and Services

Information about the context of electronic media may be extracted automatically. The extracted information may then be used to select ancillary services or applications that may be of interest to the user. The context information may be developed from ancillary information associated with the media, such as metadata or electronic programming guides. It may also be extracted from the media itself, including identification of image elements, audio elements, or other depicted features within the media in order to obtain information about what is being displayed.