INTERNET-BASED METHOD OF AND SYSTEM FOR MANAGING AND DELIVERING CONSUMER PRODUCT INFORMATION AT POINTS ALONG THE WORLD WIDE WEB USING CONSUMER PRODUCT INFORMATION (CPI) REQUESTING AND GRAPHICAL USER INTERFACE (GUI) DISPLAYING SUBSYSTEMS DRIVEN BY SERVER-SIDE OBJECT

Method of and system for delivering consumer product related information to consumers over the Internet. The system and method involves creating a Consumer Product Information (CPIR) enabling object for each consumer service registered within a service-provider managed database management system. The HTML tag associated with each CPIR-enabling object is encapsulated within an executable file and then stored in the database management system. Each CPIR-enabling object is searchable and its HTML tag downloadable and then embedded within an HTML-encoded document. Upon encountering the HTML document, the underlying CPIR-enabling object is automatically executed on an object-oriented server, causing a service-directed search to be performed against the database management system, and the results thereof, from one or more Web-based product information servers, displayed in an independent GUI, without disturbing the consumer's point of presence on the WWW.