SYSTEM AND METHOD FOR PROFILING CONSUMERS AND CREATING A RECOMMENDED OR CUSTOM CARD
Patent №
US 8,458,063
Granted
2013-06-04
Filed 2006
Owner
AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC.
Lab
—
AI components
5
ml · nlp · kr · planning · hardware
Assignment
Recorded
Dataset
AIPD
2023_r1 edition
Application
11617847
A system, computer product and method for profiling consumers to recommend a financial transaction instrument having benefits tailored to psychographic characteristics of the consumer. A set of questions is presented to a consumer, in order to determine the psychographic characteristics of the consumer. At least one subset of questions is presented, based on answers to the set of questions, the at least one subset of questions relating more specifically to available benefits. A tailored financial transaction instrument is recommended, having benefits which are based on answers to the at least one subset of questions.
AI classification
Ownership
AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC.
assignment · 191550591
Assignors
MOORE, RACHEL, BROOKS, SCOTT, AZAM, NATALIE
On an employer assignment, the assignors are typically the inventors.