FEATURE VECTOR CLUSTERING

One goal of computer services (e.g., email, web pages, blogs, advertisements, etc.) is to provide a user with Kinds (digital representations of everyday things) that may be relevant and interesting to the user. Users and Kinds may be plotted within a multidimensional matrix as feature vectors based upon their respective characteristics. An unsupervised clustering technique may be executed upon the matrix to create a mathematical cluster of feature vectors having similar characteristics. For example, a clothing cluster may comprise a dress Kind, a shoe Kind, a wool Kind, a watch Kind, etc. because the unsupervised clustering technique may determine these Kinds are plotted within the matrix in such a way that they have similar characteristics relating to clothing. The unsupervised clustering technique may also be utilized in determining which Kinds may be relevant to a user given a particular context with which a user is engaged with a computer resource.