Apparatus for controlling speed of mobile object

In an obtainer for obtaining speed feeling of a driver of a movable object, a gaze point setter sets a gaze point of the driver, and a motion detector detects relative motion of an environmental field around the mobile object with respect to the mobile object. A divergent component calculator projects the relative motion of the environmental field in a coordinate system. The coordinate system is formed by modeling a retina sphere of the driver of the mobile object. The divergent calculator calculates each of divergent components of the projected relative motion of the environmental field radially expanding from the gaze point. A speed feeling calculator calculates speed feeling of the driver based on the divergent components of the projected relative motion of the environmental field radially expanding from the gaze point calculated by the divergent component calculator.